Tell a Tale AB 2022-04-30

GENERAL TERMS AND CONDITIONS FOR THE USE OF TELL A TALE AB´S (ATALE) SERVICES

1. Applicable legislation
These general terms and conditions shall apply in all states of the United States of America and shall be interpreted and governed in accordance with Swedish law. These terms and conditions shall not provide for any limitation on any consumer protection rights by which you may be covered in accordance with applicable, mandatory legislation in your country of residence. In the event any provision of these general terms and conditions is found to be invalid or unenforceable, the invalidity of that provision shall in no way affect the enforcement of the other provisions of these general terms and conditions, and that provision shall be enforceable to the extent permissible under applicable legislation, provided this does not result in these general terms and conditions becoming unreasonably unbalanced.

2. General
Tell a Tale offers a subscription service giving users access to listen to spatial audio, audioseries, audiobooks and filmseries which are available from time to time via the service (referred to below as the “Service”). These general terms and conditions constitute an agreement between you and Tell a Tale concerning the use of the Service. You may only obtain access to the Service if you agree to comply with these general terms and conditions. By activating your account, you agree to be bound by these general terms and conditions. We will not file a copy of any subscriptions made by you.

3. Age limit
You may only accept these general terms and conditions if you have reached the age of majority or have the consent of a legal guardian.

4. Registration of user account
In order to obtain access to the content in the Service, you must register and create a user account. To be able to register for the Service, you must have reached the age of 18 years old and be resident in the country where the national service is available. This is verified either be IP-address or payment method. You are responsible for providing the correct information about yourself and for ensuring that no other person obtains access to your login information or password. You will only be able to create a user account if you have a valid email address and phone number. 

5. Technical and geographic requirements for using the Service
Due to the streaming solution, the Service requires an Internet connection and Tell a Tale’s app Atale, which is available via App Store.
Tell a Tale is not responsible for any faults and/or delays arising due to you not having the necessary equipment, software and/or internet capacity. Tell a Tale reserves the right to change the technical requirements from time to time.
The content in the Service may vary depending on the national service for which you have registered. The content in the Service may also vary and/or be limited to your country of residence and/or your geographical location.

6. Price and payment
Please see Tell a Tale’s app Atale for current types of subscriptions and information regarding prices. In addition to payment pursuant to this section, data traffic charges may be payable to your operator, which are a matter between you and your operator beyond the scope of these general terms and conditions.
For new users, payment is made directly when taking out the subscription or, if you have taken advantage of a trial offer, when the trial period ends and you have not terminated the subscription beforehand. The subscription will renew each month until cancelled for the non-discounted initial monthly subscription rate. Refunds can not be claimed for any partial subscription month.
Payment can be made using approved payment methods.
If a payment cannot be made due to the expiry of your card, there being insufficient funds on your account or for any other reason, and you do not change your payment method details or close your account, Tell a Tale may suspend your access to the Service until Tell a Tale has received payment or you cancel your subscription. In the case of delayed payment, Tell a Tale is entitled to charge penalty interest, reminder fees and, where applicable, statutory debt collection fees.

7. Changes to prices or terms and conditions for the Service
Tell a Tale reserves the right to change prices or terms and conditions for the Service, including these general terms and conditions (also during campaign periods) if this is necessary because of significant changes in the circumstances, changes in the Service’s production or acquisition costs or other expenses, or because of other acceptable reasons.
Changes to prices or terms and conditions will be notified by email or a message in the Service and may also be published on Tell a Tale’s app. The change will take effect in the following subscription period, but no earlier than one month after notice of the change was given. If you do not accept the change, you are entitled to cancel your subscription at the end of the current subscription period if you notify Tell a Tale, no later than the day prior to the renewal of the subscription that you wish to cancel your subscription. Such notice of cancellation should preferably be given via Tell a Tale’s app.
In certain cases, Tell a Tale is entitled to change its prices or terms and conditions with immediate effect where a change is due to changes in exchange rates, taxes, VAT, public charges, decisions from public authorities, or legislative or regulatory changes requiring Tell a Tale to adapt its prices or terms and conditions or causing Tell a Tale to incur manifestly increased costs. In certain cases, Tell a Tale is entitled to change its prices or terms and conditions with immediate effect where a change is due to changes in exchange rates, taxes, VAT, public charges, decisions from public authorities, or legislative or regulatory changes requiring Tell a Tale to adapt its prices or terms and conditions or causing Tell a Tale to incur manifestly increased costs. If you do not approve a change in prices or terms and conditions, you can cancel your subscription upon the new terms and conditions taking effect, by notifying Tell a Tale accordingly.
Changes clearly beneficial to you as a user do not need to be notified to you and may take effect immediately and do not provide you with an entitlement to cancel the subscription with immediate effect.

8. Trial periods and campaigns
Tell a Tale will from time to time offer campaign prices and trial offers for new users. Unless stated otherwise in connection with the relevant offer, you may only take advantage of a trial offer if you have not previously had a subscription or taken advantage of a trial period or similar offer. Unless stated otherwise, the terms and conditions of campaigns and trial offers apply until further notice. Tell a Tale reserves the right to amend such terms and conditions. At the time of registration, the applicable terms and conditions for a relevant campaign and/or trial offer are stated on Tell a Tale’s app.
At the end of your trial period, it will convert automatically into a permanent monthly subscription and Tell a Tale will charge you for the following month if the subscription is not cancelled prior to the end of the trial period. Tell a Tale will not give you specific notice when the trial period ends, and you are therefore personally responsible for keeping track of when the trial period ends and when a fee will be charged for your subscription.

9. Term of the agreement and termination
You can cancel your subscription at any time. If you cancel your subscription before the current period has ended, your subscription will shut off when that period has expired. If you are a trial customer, your subscription will end with immediate effect. A period consists of 30 days or one month.
Cancellation takes place via Tell a Tale’s app. You must cancel your subscription before the end of the prepaid one month period, no later than 23.59 CET on the day prior to the renewal of the subscription, or your subscription will be renewed for a further one month period at the applicable monthly fee.
If you are in breach of these general terms and conditions, Tell a Tale is entitled to suspend your access to the Service or cancel your subscription with immediate effect. You may also be liable in damages if you are in breach of these general terms and conditions. Tell a Tale is also entitled to cancel your subscription with a one month period’s notice in the event of the discontinuation or modification of the Service.

10. Right of cancellation of purchase and complaints
If the Service is defective or incorrect and you want to present a claim for that reason, you have to notify Tell a Tale and describe the defect, within a reasonable period from when you discovered the defect; two months is always regarded as being within a reasonable period.
Tell a Tale recommend that you make any complaints in writing by email; you will find the contact details under section 17. If the complaint is not made within a reasonable period from when the defect was discovered, or ought to have been discovered, or within two (2) years from when you received the defect Service, you lose the right to claim any remuneration from Tell a Tale. However, national differences to the two (2) years period may exist in your country and, if so, any such longer period shall apply. In Sweden, you have the right to make a complaint within two years from the time you received the defect Service before you lose the right to claim any remuneration from Tell a Tale.

11. Tell a Tale’s obligations and rights
Tell a Tale provides the Service as is at a given point in time. The user is aware and understands that the content in the Service and the functions in the Service are subject to change at any time without prior warning. Tell a Tale seeks to offer its users the best possible selection of products, but provides no guarantee that all the spatial audio, audioseries, audiobooks and filmseries are available at all times, since the content is continuously updated.
Tell a Tale may communicate with you via the Tell a Tale app Atale, e-mail, telephone, text message or SMS, messages on Social Media Sites or physical mail regarding topics that are strictly to do with Tell a Tale’s service. For example, service interruptions or your Tell a Tale subscription and payments.
Tell a Tale may also contact you regarding offers, recommendations, products, functions, surveys or events that are tied to Tell a Tale via the Tell a Tale app Atale, e-mail, telephone, text message or SMS, messages on Social Media Sites or physical mail.
The Service is available 24 hours a day. However, Tell a Tale provides no guarantee that the Service will be free from defects or stoppages at all times. Tell a Tale is not responsible for your inability to access the Service due to events beyond Tell a Tale’s control (such as overload, network and/or other communication faults, your mishandling as a user, or your defective equipment). In the event of a defect or stoppage in relation to the Service, Tell a Tale is entitled to rectify the defect or stoppage without it being considered to be a breach of contract. Tell a Tale is also entitled to reasonably suspend the Service for e.g. updates and maintenance.
The liability of Tell a Tale for damages, regardless of the legal basis of the claim, caused by the breach of material obligations under these general terms and conditions shall in case of slight negligence be limited to the amount of the foreseeable damage typical for this kind of agreement. Any further liability for slight negligence shall be excluded. Material obligations under these general terms and conditions are obligations, the fulfillment of which is essential to the proper performance of the agreement and the compliance with which the user may normally rely upon.
The above limitation of liability does not apply to cases of mandatory statutory liability and in cases of personal injuries caused by negligence.
Tell a Tale has the right to assign its rights and obligations under these general terms and conditions, either in whole or in part, to a third party.

12. Use of the Service and the user’s responsibilities
All of the content Tell a Tale provides via the Service is owned by Tell a Tale or Tell a Tale’s content providers and is protected by copyright. By creating a user account and paying the fee, you receive a non-exclusive, non-transferable, limited license to the content in the Service to be used in accordance with these general terms and conditions. These general terms and conditions do not entail that the right of ownership or other intellectual property rights relating to the content in the Service are assigned or transferred to you or any other party. As a user, you are entitled to listen to all the spatial audio, audioseries, audiobooks and filmseries, and access the other content in the Service in accordance with these general terms and conditions during the subscription period. The Service is for personal use only and may not be used for any commercial or public purpose.
Your account is personal to you and may not be shared with third parties. You undertake not to whether in whole or in part, copy the spatial audio, audioseries, audiobooks and filmseries or any other of Tell a Tale’s content in the Service and not to violate in any other manner the technical restrictions intended to prevent users from copying any content in the Service or disseminating the spatial audio, audioseries, audiobooks and filmseries or any other of Tell a Tale’s content in the Service by, for example, selling, copying, lending or renting out, not even for personal use. Furthermore, you are not entitled to use the Service in any manner in breach of these general terms and conditions or for any unlawful purpose. Furthermore, you may not encourage any other person to use the Service in any manner in breach of legislation or these general terms and conditions. You are responsible for ensuring that the email address you provided is correct and up-to-date, since most communications relating to your subscription and your purchases will take place by email.
As a user of Tell a Tale’s Service, you are responsible for ensuring that, in any reviews/tips you provide, you comply with applicable legislation and do not use words or expressions that may be taken as discriminatory, insulting or offensive in any forum that may be associated with Tell a Tale. If you suspect any unauthorized use of your account, you must immediately inform Tell a Tale and change your password. You are personally responsible and liable for all loss caused as a result of you having given another person access to the Service via your user account. Tell a Tale is entitled to cancel your subscription with immediate effect or block access to the Service if Tell a Tale has reason to suspect that your account is being misused by an unauthorized person in any other manner.
You may not assign your rights and obligations under these general terms and conditions, either in whole or in part, to a third party without Tell a Tale’s consent.

13. Personal Data
In order to provide you with the Service, Tell a Tale will process certain personal data, such as your name, e-mail and payment details, as a data controller in accordance with the General Data Protection Regulation. For further information on how Tell a Tale processes such personal data please see Tell a Tale’s Privacy Notice available on Tell a Tale’s app.

14. Social media
Tell a Tale assumes no responsibility or liability for the content you share on social networks. Tell a Tale reserves the right to suspend your access to all or part of Tell a Tale if you use the Service on social media in a manner Tell a Tale considers reprehensible, for example by publishing or creating something which is libelous or defamatory, insulting, constitutes harassment or bullying, or is otherwise offensive or reprehensible, or if you send junk mail to other users of the Service or otherwise act in breach of applicable legislation and/or rules and regulations.

15. File protection
All copying and improper dissemination of audio files is prohibited. You are personally responsible for ensuring that spatial audio, audioseries, audiobooks and filmseries are not disseminated to third parties in accordance with the provisions of section 12 above.

16. Applicable legislation
In the event a dispute arises between Tell a Tale and you, the parties shall, in the first instance, seek to resolve the dispute by means of a mutual agreement. If Tell a Tale and you are unable to reach an agreement, the dispute shall be decided in Swedish court.
These terms and conditions are governed by and construed in accordance with the laws of Sweden and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

17. Contact details
Tell a Tale AB, a limited company incorporated in Sweden (reg. no: 559341-2421), provides the Service. To contact our customer services department, please use the form at https://atale.app/contact-us or send an email to contact@tellatale.io a third option would be to use the in-app supprt ticket system. These general terms and conditions are only available in English. The terms were last updated on 30 April 2020.

Tell a Tale AB 2022-04-30

TELL A TALE AB PRIVACY POLICY

This Privacy Policy explains what personal information Tell a Tale AB (“we”, “us” or “our”) collect, use, share and otherwise process about individuals (“you”) interacting with us (“Information”) on our websites, applications (“apps”), services connected devices and other offerings (“Offering” or “Offerings”).  

In this Privacy Policy, the Controller or Controllers  (“Controller”) of your Information means the company that decides the purposes for which it is processed and how it is processed. Which company is the Controller in relation to the processing of your Information will depend on which Offering you are using; it will often be the company responsible for providing that Offering, as may be set out in our terms of use. In some circumstances, more than one Controller may be responsible for processing your Information, for example, where Information is shared with other companies for a purpose set out in this Privacy Policy.

Under the laws of some countries outside the European Economic Area, we may need your consent to our processing of your Information set forth in this Privacy Policy. Subject to any indications you may give us to the contrary, such as opting out or not opting in if asked, and where permitted by law, by providing Information or otherwise interacting with our Offerings, you consent to our use of Information in accordance with this Privacy Policy.

TABLE OF CONTENTS

SCOPE OF THIS PRIVACY POLICY

THE INFORMATION WE COLLECT

HOW WE USE THE INFORMATION

INFORMATION SHARING AND DISCLOSURE

DATA RETENTION

COOKIES AND OTHER TECHNICAL INFORMATION

INTERNATIONAL TRANSFER

COMPLAINTS

INDIVIDUAL RIGHTS REQUESTS

NOTIFICATION REGARDING UPDATES

HOW TO CONTACT US

SCOPE OF THIS PRIVACY POLICY

Please read this Privacy Policy carefully. It explains the types of Information we may collect about you, the purposes for and methods by which we collect it, and (where applicable) the lawful basis on which we do so, as well as information about data retention, your rights and how to contact us. This Privacy Policy covers both our online and offline data processing activities, including Information that we collect through our various Offerings such as those set out below:

Digital Services:

Our websites, including activities run through our websites, such as surveys, research studies, focus group tests, promotions, competitions and prize-draws, purchases within our services, calls to action for user-generated content (“UGC”) and subscribing for newsletters Mobile apps, including activities run through our apps, such as those listed for our websites Subscription services or other streaming services offered by us to consumers and services where you receive content through our websites, mobile apps and/or via a service provided by a third party, such as an internet service provider or mobile phone operator Our fan pages/accounts on third party social networks (e.g. official pages on Facebook, Instagram, Twitter)

Offline Services:

Studio tours Attractions and exhibitions (e.g. theme parks, marketing activations at conventions or other public places, in person VR experiences) Events you attend as a consumer or guest (as opposed to in a business capacity) such as spatial audio premieres, marketing and influencer events, focus group or user tests and private events held at our premises or studios under hire Please note that we may combine Information that we collect via one source (e.g. a website) with Information we collect via another source (e.g. a mobile app), including with Information possibly collected by a one of our companies or a third party (as further described below). Please also note our Offline Services may involve you interacting with our Digital Services and vice-versa, for example, where you book a studio tour or your participation to a marketing event through one of our websites. Certain Offerings (for example, some branded theme parks, online stores, and in-app purchases) are not operated by us but by a third party licensee or the app store; any processing of your personal information by such a licensee or app store is not subject to this Privacy Policy, so please check carefully to determine whether the relevant terms of use refer to additional companies.

INFORMATION WE COLLECT

We collect, use, share and otherwise process the following categories of Information:

1) Information we may collect from you:

Registration, account, and sign-up Information, including information about you when you register or sign up with us for one of our Offerings (e.g. name, username, password, email, contact details, date of birth or age, interest in our content, etc.)

Information about your purchase of an Offering, including relevant payment information (e.g. credit card and billing information). We may also process Information about trial periods, redemptions of rewards or promotions, periods without an active subscription, payment history and any missed payments.

Information about your use of, or participation in an Offering, including information about whether you have opened an email we have sent you, how you (including any account you use) interact with a Digital Service, content that you have viewed or posted, advertisements you have interacted with, your preferences and interest in and use of various features, programs, services and content available on a Digital Service or other Offering. This may also include demographic information, including at an individual or household level.

Information you provide when participating in consumer surveys, research studies or focus group tests, including online or written replies and where applicable the recording of your audio or video interviews.

Entries to promotions, competitions, prize-draws or calls to action, including images, videos and text.

Camera access, including where for some Digital Services, we ask for permission to access your device’s camera. If you grant permission, you may be able to take pictures or video within the app experience, to send them to us, or to access certain augmented reality (“AR”) features. Some of these features may rely on camera systems to track movements of your eyes and other facial features or your immediate surroundings to apply AR effects or other features.

Sensitive data, including where you choose to share Information as part of one of our Offerings, or where you provide Information during one of our surveys or feedback sessions, including, where permitted by applicable law, Information relating to your physical or mental health, race or ethnicity, religious or philosophical beliefs, sex life or sexual orientation, or your political beliefs. In some Offerings that include dynamic entertainment features, we may with your consent or otherwise in accordance with applicable law, collect information such as via facial scanning, eye tracking, or skin response that may be considered biometric. We collect this sensitive information with your consent, or as otherwise permitted by law, and we take steps to protect and limit any use of it to the purposes for which it is provided.

Information about your social media engagement, including your interactions with our fan pages/accounts in third party communities, forums, and social media sites, services, plug-ins, and applications (“Social Media Sites”). This may include posts, your 'likes' and other user-generated content that you may provide, as well as details about yourself such as your name, user ID, profile photo, birthday, and, where you allow us to, lists of friends and people you follow. By providing this Information or otherwise interacting with our Offerings through Social Media Sites, you consent to our use of Information from the Social Media Sites in accordance with this Privacy Policy. For information about how you can customize your privacy settings on Social Media Sites, and how those Social Media Sites handle your personal information and content, please refer to their privacy help guides, privacy policies, and terms of use.

Information shared on the Offering or in public or community forums, including where you share photos, letters, videos or comments. On some Offerings, you may be able to interact with other users, including through text or chat features. Depending on your privacy settings, this Information or content and your username may become public on the Internet or within a community of users. We cannot prevent further use of this Information once it is made public. Please refer to the specific forum’s privacy policies for further information on how they handle your Information.

Information about your location, including where it is derived from device information (such as an IP address or country code), your device’s interactions with our Digital Services, or, with your consent, Information about your device’s precise location (e.g. geolocation via mobile devices).

Event Information, including images and clips, whether captured via a booth or by other means by us or a third party on our behalf, and other Information relating to the organisation and management of an event, such as food allergies and other individual requirements.

Streaming information, for some Offerings, we collect information about the audiofilms, and videos that you listen to or view.  For example, if you stream audiovideo content using our Offerings, we may collect information about your interaction with that content or service, such as the title and genre, lists you compile, and searches you conduct, duration and number of streams and downloads and system information related to streaming and download quality.

Technical/usage Information from your device, including the type of device, browser, unique device identifier, MAC address, operating system, internet provider, mobile device identifier, mobile advertising identifier, connected device identifier (including that of a connected television), IP address, network attributes, television device and application attributes and settings, and other device or browser attributes and settings.

Information about your customer queries, including when you contact us through one of our customer helpdesks, email addresses, customer service chat boxes, forms or ticketing systems, text messages, Social Media Sites and customer call-centres, where calls may be recorded.

2) Information we may collect about you, from other sources, including friends:

Information from other sources. On occasion, we combine Information with other online information we receive, including usage information about your interactions with other websites and with online advertising and media. We also supplement or combine Information with Information from a variety of other sources or outside records, including third-party data providers that provide us with Information such as demographics, transaction and purchase history, or Information about the content and advertisements you interact with. We may receive Information from third parties with which you have a subscription agreement that includes access to our content or services.

Information from friends. In certain situations, we may enable friends using our Offerings to provide Information about you. For example, someone can submit Information on our websites to invite you to participate in an Offering, make recommendations or share content through one of our apps, or have multiple players sharing the same game session. By processing these requests, we may receive your Information, including your name, contact details, or information about your interest in and use of our Offerings. Some of our Offerings also allow users to invite friends to participate in activities by providing their friends’ contact details or importing contacts from an address book or from other sites.

HOW WE USE THE INFORMATION

We may use Information for the purposes described in this Privacy Policy, or as otherwise disclosed at the time of collection. Below, we explain our various purposes, any processing activities that we believe may need further explanation and, where necessary, the ‘lawful basis’ on which we rely to process your Information.

Please note that while Information may be processed for more than one purpose (e.g. Information we obtain when Providing Our Offering may also be used for Improving and Developing Our Offering and/or for Marketing and Personalized Advertising), not all of the purposes or processing activities below will necessarily apply in every case. Our particular use of your Information will depend on the Offering you engage with and the manner in which you interact with us, including the permissions you give us (e.g. whether or not you consent to certain uses, such as direct marketing) and other controls you exercise regarding our processing of your Information (e.g. whether or not you choose to opt-out, where this is offered).

Providing Our Offerings We may use your Information for the purpose of setting up your account with us, registering you for an Offering, enabling you to pay for it, providing the Offering, allowing you to participate in a promotion, competition, prize-draw or a call to action to submit UGC, or maintaining the Offering and resolving any issues. This may include enforcing applicable terms and conditions (e.g. for our subscription services, limitations on number of devices and displaying the right content based on location and the terms of any applicable licenses) and optimizing the delivery of the Offering to each specific device used to access it and to provide the feature on our subscription services.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

Much of our processing, such as providing, and maintaining our Offerings, contacting customers with important notices or updates or about their transactions, purchases and competition wins, providing content and features that are core to the Offering, and facilitating payments for our Offerings, is necessary for entering into, or the performance of, the contract we have with you, including enabling new customers to sign-up or register with us and existing customers to log-in to our Digital Services.

In certain jurisdictions, other types of processing are necessary for our ‘legitimate interests’ (and those of others), including understanding consumer interest and engagement and creating efficiencies across our business:

For other types of processing we may rely on your consent (where given).

Improving and Developing Our Offerings We may use your Information for the purpose of analyzing, improving, personalizing and evaluating our Offerings and your use of them, as well as to develop new Offerings.

This may include analyzing your responses to consumer surveys.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

In certain jurisdictions, some types of processing are necessary for our ‘legitimate interests’ (and those of others), including:

Improving and developing our Offerings.

Creating efficiencies in our business.

Understanding consumer trends and interests, including through customer insights,

market research, and measurement of content performance.

Compiling statistics about the use of our Offerings.

For other types of processing we may rely on your consent (where given). Marketing and Personalized Advertising

We may use your Information for the purpose of marketing and/or advertising our Offerings and those of our clients, affiliates, business partners, and select third parties. We use AdTech technologies, such as real-time bidding, to monetize advertising space within its Digital Services and/or to create a ‘profile’ based on Information about your interactions with us, including our Offerings, our service providers, and our partners and their websites, apps and online advertising, which is used to provide you with personalized advertising and marketing. We may also aggregate Information about users to create groups or categories of users, such as ‘segments’, to communicate with you about our Offerings and let you know about our clients’ and partners’ offerings, including on Social Media Sites.

While processing of your Information for this purpose may involve an algorithm automatically selecting advertising which is intended to be of interest to you, we do not make fully-automated decisions that may have a legal or significant effect on you without either your explicit consent, or where otherwise permitted by applicable law. We may also use UGC for marketing or advertising purposes, subject to the relevant terms of use of the Offering.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

To use UGC you have submitted, we will rely on the rights granted to us under the terms of use of the Offering and the performance of our contract with you.

In certain jurisdictions, other types of processing for Marketing and Personalized Advertising are necessary for our legitimate interests (or those of others), including:

Marketing and advertising our Offerings, including engaging in contextual (non-data driven) advertising, analytics, and measurement of ad performance; Expanding our customer base by deepening relationships with existing customers and developing new customers;

Using UGC you have submitted (unless it is not necessary for the performance of a contract with you or we are able to ask for your consent); and, Promoting our brands both online and offline.

In certain jurisdictions, for certain types of processing, such as interest-based advertising or where we send direct marketing communications by email, text message or SMS,via app, telephone, messages on Social Media Sites,  we rely on your consent (where given).

Providing Customer Services We may use your Information for the purpose of providing Customer Services, including dealing with your queries and complaints (including troubleshooting), whether you contact us by telephone, text, email, chat boxes, forms or ticketing services, letter, website or via a Social Media Site.

In countries where our processing of Information requires a lawful basis, we rely upon the following:  

Some types of processing activities will be necessary for us to perform our contract with you to provide an Offering.

Some types of processing activities will be necessary to comply with our legal obligations. In certain jurisdictions, some types of processing will be necessary for our legitimate interests (or those of others), including:

Responding to our customer queries and complaints; Tracking the progress and effectiveness of our response; and Improving our Customer Services.

Detecting, preventing and investigating criminal and other illegal activities We may use your Information for the purpose of detecting, preventing or investigating criminal activities (including fraud and copyright infringement), protecting user safety and enforcing our civil rights in the courts. For example, where necessary, we may share your Information with law enforcement bodies or use it to take legal action against you to enforce our rights.

In countries where our processing of Information requires a lawful basis, we rely upon the following:  

In certain jurisdictions, some types of processing activities will be necessary to comply with our legal obligations.

Establishing, exercising or defending legal claims In certain jurisdictions, some types of processing will be necessary for our legitimate interests (or those of others), including:

Protecting our business interests and rights, privacy, safety and property, or that of our customers and users; Establishing, exercising or defending legal claims; Sharing your Information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain. Compliance with legal obligations We may use your Information for the purpose of complying with our legal obligations, including accounting rules, responding to Individual Rights Requests and responding to requests from regulators, judicial authorities and law enforcement or governmental bodies.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

These types of activities are necessary to comply with our legal obligations.

INFORMATION SHARING AND DISCLOSURE

We share Information with and disclose it to the following parties in the following ways, for the purposes set out below or for any other purpose disclosed at the time of collection:
Third Party Service Providers and Vendors. Our agents and contractors have access to Information to help carry out the services they are performing for us, such as, but not limited to, fulfilment, creation, maintenance, hosting, and delivery of our Offerings, conducting marketing, providing IT services and security, handling payments, email and order fulfillment, administering promotions, competitions and prize-draws, conducting research, measurement and analytics, deriving insights, or customer service.
Linked Third Party Social Media Sites. Some of our Digital Services contain links to other sites, including Social Media Sites, for the purposes of customer interaction and marketing. Visitors should consult the other site’ privacy policies and terms before submitting your personal information, as we have no control over personal information that is submitted to or collected by these third parties.
Third Party Partners. We may sometimes offer Digital Services and Offline Services (e.g., contests, sweepstakes, promotions, games, applications or Social Media Site integrations) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties collect or obtain personal information from you during the activity. We do not control these third parties' use of personal information. We encourage you to read their privacy policies to learn about their data practices prior to providing Information through sponsored or co-branded content or programs.
AdTech Providers. We share certain Information with third parties (e.g. other companies, retailers, research organisations, advertisers, ad agencies, advertising networks and platforms, participatory databases, publishers, and non-profit organisations) for processing generally in a hashed or de-identified form, to provide advertising to you based on your interests, including where applicable, through real-time bidding. In some instances, we may also share segments or custom audience data with third parties for marketing purposes. For more information, please see our (i) Marketing and Personalized Advertising purpose above (ii) Cookies and Other Technical Information and (iii) Ad Choices sections below.
Other third parties. In the event of a likely change of control of the business (or a part of the business) such as a sell, a merger, and acquisition, or any transaction, or as part of a bankruptcy proceeding or business reorganisation, we may share your Information with interested parties, including as part of any due diligence process with new or prospective business owners and their respective professional advisers.
Law enforcement bodies, the authorities and courts. We disclose Information where necessary for the prevention, investigation or prosecution of criminal activities, and also in response to legal process, e.g. in response to a court order or a subpoena, or in response to a regulator, government authority or law enforcement body's request. We also may disclose such Information to third parties: (i) in connection with fraud prevention activities, (ii) where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, (iii) in situations that may involve violations of our terms of use or other rules, (iv) to protect our rights and the rights and safety of others, and (v) as otherwise required by law.
Public forums. If you post or share Information while interacting with one of our Digital Services, or through a Social Media Site, depending on the nature of the service or your privacy settings this Information can become public, after which, we cannot prevent further use or sharing of this Information. For information about how you can customize your privacy settings on Social Media Sites, please refer to their privacy help guides and terms of use.

DATA RETENTION

We will only retain your Information for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of Information and the reason that we have collected the Information in the first place.  For example, some Information related to the provision of our Offerings to you will be kept for a number of years in order to comply with various finance and tax related legal obligations. We have detailed internal retention policies that set out the various retention periods for different categories of Information, depending on our legal obligations and whether there is a commercial need to retain the Information. After a retention period has lapsed, the Information is securely deleted, unless it is necessary for the establishment, exercise or defense of legal claims. For further information regarding applicable retention periods, you should contact us using the contact methods set out below.

COOKIES AND OTHER TECHNICAL INFORMATION

When you visit our Digital Services, we, third party service providers, and partners may use "cookies" or similar technologies, such as pixels and SDKs to (i) provide, develop, maintain, personalize, protect, and improve our Digital Services and their content, (ii) perform analytics, including to analyse and report on usage and performance of our Digital Services and any advertisements displayed on or delivered by or through them, (iii) protect against, identify, and prevent fraud and other unlawful activity, (iv) create aggregate data about groups or categories of our users (including advertising audiences), and (v) for us, our partners and third party service providers to deliver, target, offer, market, or personalise advertising relating to our Offerings or the offerings of our clients and partners (including limiting how often you see or hear an advertisement).
Cookie Description
Website Preferences    Details
Required cookies
These cookies are required to enable core website functionality    Strictly necessary cookies or similar technologies:
They are essential in order to enable you to move
around our Digital Services and use their features,
such as accessing secure areas. If you disable
these cookies, some or all of the Digital Services
features may not work.

Performance cookies

These cookies allow us to analyze usage of our Digital Services so we can measure and improve performance
    Performance cookies or similar technologies:
They collect information about how you use
our Digital Services, so that we can analyze traffic,
understand users' interactions, and improve
the relevant Digital Service. Our emails and
newsletters may contain a ‘web pixel’ to let us
know how you have interacted with what we have
sent you.
Functionality cookies

     Functionality cookies or similar technologies:
These allow our Digital Services to remember
choices you make (such as your user name or
the region you are in) and provide enhanced,
more personalized features and content.
They may also be used to provide Digital Services
you have asked for.
Advertising cookies
These cookies are used by advertising
companies to serve ads that are
relevant to your interests

    Social media cookies or similar technologies:
These are used when you share Information using
a social media sharing button or ‘like’ button via
our Digital Services, or when you link your account
or engage with our content on or through
a Social Media Site, such as Facebook or Twitter.
The Social Media Site will record that you have
done this, and this Information may be linked
to targeting/advertising activities, including
building custom audiences.
     Advertising cookies or similar technologies:
Some of our Digital Services may use a third-party
advertising network, or an affiliated company, to
deliver targeted advertising. They may also have
the capability to limit the number of times you see an
advertisement and track your browsing or usage
across our Digital Services and Social Media Sites.
 
Managing cookies and other technologies.
This section describes tools that are available for managing cookies and other technologies.
Browser settings. You may adjust your browser to reject cookies from us or from any other website. Controlling cookies via browser controls may not limit our use of other technologies. Please consult your browser's settings for more information. Note that blocking cookies or similar technology might prevent you from accessing some of our content or Digital Service features.
Locally Stored Objects. Some of our Digital Services may use locally stored objects ("LSOs") to provide certain content, such as audioseries, video clips, or animation, and a better user experience. Adobe's Flash player and similar applications use this technology to remember settings, preferences, and usage similar to browser cookies. Flash cookies are not managed through your web browser, but you can access your Flash management tools from Adobes´s web site. Your browser may also offer other tools to delete or reject other LSOs; please check your browser's settings or help menu for more information.
Analytics and market research. Some of our Digital Services may use Google Analytics to analyze traffic. You can find out more information about Google Analytics cookies, including information on how to opt out of Google Analytics relating to your use of our Digital Services by visiting the relevant Google support page:  https://tools.google.com/dlpage/gaoptout?hl=enwww.google.com/policies/privacy/partners.
Choices for direct marketing communications. You can express your preferences about receiving certain marketing communications from us. If you would like to update your marketing preferences, or limit how we use and share your data, you can (i) adjust your settings if you have created an account with us (where the feature is available). To opt out of marketing emails, you can also follow the ’unsubscribe’ instructions provided in any marketing email you receive.
Ad choices: Advertising on websites, apps and other devices.
On our own or working with affiliates or third parties, we may:
Use cookies, web beacons, pixels, SDKs, or similar technologies to collect data and show advertisements on our Digital Services and on third party websites and applications over time;
Use these same technologies for other reporting, measurement, and site analytics on our Digital Services and on third party websites and applications over time;
Get Information about applications you use, websites you visit, and other Information from across your devices and browsers and across websites, services, and apps over time, in order to help serve advertising that will be more relevant to your interests on and off our Digital Services and across your devices and browsers (‘interest-based advertising’); and  
Use this information to associate your different browsers and devices together for interest-based advertising and other purposes.
Choices for third-party activities on websites. You can get more information about interest-based advertising on your desktop or mobile browser, and you can opt out of this type of advertising by third parties that participate in self-regulatory programs, by visiting:
If in the EEA, the Your Online Choices website hosted by the European Interactive Digital Advertising Alliance (EDAA);
If in Argentina, the Alianza de Publicidad Digital de Argentina (APDA);
If in Canada, the Digital Advertising Alliance of Canada (DAAC) website; and
If in the United States, the Digital Advertising Alliance of the US (DAA) website.
Important things to note about cookie-based web browser opt-outs (such as those utilized by the DAA, EDAA, APDA and DAAC):
Blocked cookies: The opt-out cookie may not work if your browser is configured to block third-party cookies.
Deleting or protecting opt-outs: If you delete your cookies, you will need to opt out again. There are browser plugins to help you preserve your opt-out cookies.
Only this browser: The opt-out only applies to the browser in which you set it. For example, if you set the opt-out while using Firefox, but then use Chrome, the opt-out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt-out process. This is because the cookies cannot be read between different browsers or browser profiles.
The opt-out does not block or delete cookies: It also does not prevent the use of cookies or other technologies for purposes other than interest-based advertising. If you opt out, data may still be collected about your web browsing activities (including for research, analytics, and internal operations) and you will still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.
Choices for third party activities on mobile apps and devices.  To learn more about interest-based advertising on mobile apps and to opt out of this type of advertising by third parties that participate in the DAA’s AppChoices tool, please visit: https://youradchoices.com/control to download the version of AppChoices for your device.
You may have more options depending on your mobile device and operating system. Most device operating systems (e.g., iOS for Apple devices and Android for Google and Samsung devices) provide their own instructions on how to limit or prevent use of Information to deliver personalized or interest-based advertising. You may review the support materials and/or the privacy settings for your device’s operating system to learn more about these features and how to exercise your choices.
Choices for precise location information. To limit our mobile apps’ access to precise location information from your mobile device, you can:
        (1)    Respond ‘No’ to location permission prompts that are presented during your use of our app and/or
        (2)    Restrict the relevant device settings.
Either of these actions will also prevent third parties from collecting precise location data through our apps and will prevent our use or sharing of such information for all purposes including advertising. You may also limit the collection of precise location information from websites through browser settings.

INTERNATIONAL TRANSFERS

We operate internationally, and some of the processes involved in our use of your Information will require your Information to be stored or processed in countries outside the country where you are located, including countries where the level of legal protection for your Information may be different and where you may have fewer legal rights in relation to it or without an adequate standard of data protection regulation in accordance with your local law. In particular, your Information may be transferred to, and processed in the United States, where some of our systems are located.  If and to extent that any consent, authorization or acknowledgement from you is required under any applicable law in your country or territory to enable the lawful transfer to any such country, including the United States, then, to the fullest extent permitted by any such applicable law, you hereby provide, and shall be deemed to have lawfully provided, on an unconditional and legally binding basis, all such consents, authorizations and acknowledgements.

COMPLAINTS

If you are unhappy with how we have dealt with your query, please contact us at info@tellatale.io or use the in-app support function.

INDIVIDUAL RIGHTS REQUESTS

Under certain conditions and in certain jurisdictions, you have the right to ask us to fulfil one or more of the following requests. We may ask you for proof of identity or other additional information before doing so.
Right to access, know, update and rectify: You can request details of the Information we hold, along with a copy of your Information, and the correction of any errors in your Information.
Right to erasure or cancellation (“right to be forgotten”): The right, in certain circumstances, to ask for your Information to be deleted. In specific cases, we may not be able to delete some types of Information, in particular, where we have a legal obligation to keep that Information (e.g. for regulatory reporting purposes) for the exercise of our rights and defense of legal claims or, for example, where you want us to continue to provide you with an Offering and the processing of the Information is necessary for the provision of that Offering.
Marketing communications and sharing with third parties. We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us, and our sharing of Information with trusted partners for their direct marketing purposes.
Right to portability: The right in some cases to receive your Information in a digital format or to have it transmitted directly to another controller (where technically feasible).
Right to object:  The right to object (on grounds relating to your particular situation) to the processing of your Information on the basis of our legitimate interests, and/or the consent provided by you including for direct marketing purposes. This right may be limited to specific cases under local laws.
Right to withdraw consent: You can withdraw your consent at any time in respect of any processing of Information which is based upon a consent.
We will assess any request to exercise these rights on a case by case basis. There may be circumstances in which we are not legally required to comply with a request because of relevant exemptions provided for in applicable data protection legislation. In some instances, this may mean that we are able to retain your Information even if you withdraw your consent.
Our Support for the Exercise of Your Data Rights
You have the right not to receive discriminatory treatment if you exercise any of the rights explained in this section of the Privacy Policy.

NOTIFICATION REGARDING UPDATES

From time to time, we may update this Privacy Policy. We will notify you about any material changes by placing a notice on our sites. We encourage you to periodically check back and review this Privacy Policy so that you are up to date.

HOW TO CONTACT US

Tell a Tale AB, a limited company incorporated in Sweden (reg. no: 559341-2421).
If you have any questions about this Privacy Policy, please use the form at https://atale.app/contact-us or send an email to contact@tellatale.io a third option would be to use the in-app supprt ticket system.
This Privacy Policy were last updated on 30 April 2020, and are only avialable in english.